Back to hospitality solutions
Suppliers & Industry Services

For the businesses behind hospitality.

Help customers find the right product, resource or next step — with one concierge on your website and phone.

For equipment and consumables suppliers, specialist service providers and industry associations. Bring your knowledge closer to the people who need it.

Explore a customer journey Product guidance · Customer support · Member information

Your expertise, easier to reach.

01 / Choose

Find the right product

Understand what the customer needs. Guide them to relevant products, specifications and comparisons.

02 / Understand

Get useful answers

Make product guides, service information and member resources easier to find and understand.

03 / Act

Keep the enquiry moving

Guide customers to a product page, capture quote requirements or connect them with the right person.

Illustrative supplier example

One catalogue. Different customers.

A café owner, a hotel manager and someone buying for home ask different questions. Your concierge helps each explore the options using your product knowledge.

A barista working a commercial espresso machine while customers wait at a café counter
On your website
“We need a coffee machine for our morning rush. Where should we start?”

Recognise intent. Match with sentiment.

IntentWhat they are trying to do

Fitting out a café that has to keep up at its busiest hour.

SentimentHow they feel, and what they value

How they feel

Ready to buy, and short on time.

What they value

  • Speed at peak
  • Reliability
  • Service support
The matchWhere in your range to start

Commercial machines built for volume, with a service arrangement behind them.

Next step

Compare suitable models and capture requirements for a commercial quote.

What every conversation teaches you

When customers ask you directly, they tell you why.

A customer who asks and orders on your own site leaves more than a sale behind. Each conversation carries what they came for, how ready they were and what mattered most to them.

Understand who you are serving

See how customers behave, what they intend to do and which kinds of customer your range is really reaching.

Bring control to the funnel

Know what people ask before they buy, where they hesitate and what moves them to the next step.

Patterns from conversations

Cafés and venues

  • keeping up at peak
  • service when it breaks
  • how soon it can be installed

Hotels and stays

  • easy for guests
  • cleaning between stays
  • keeping rooms supplied

Home and office

  • how much upkeep
  • which model suits me
  • what it will cost to run

From insight to direction

You can only move a customer once you understand them.

Once you understand the average customer — what people are buying, and why — the same insight lets you shift it. The concierge can guide a customer from a base product to the one a level higher.

Your whole customer base

Hospitality connects us. Your customers set the direction.

Your customers may work in hospitality, another industry or be buying for themselves. The concierge follows their needs, using your product and service information.

Member resources & industry services

The right resource. A useful next step.

Help members and customers find published guidance, understand your services and reach the appropriate resource or contact.

Make information easier to find

Guide people through resource libraries, service pages and event information.

Learn from recurring questions

See where visitors need help and which information could be clearer.

See it with your products and services.

Start with one customer journey and the information your team already uses.

Discuss your workflow